Automating event fundraising data into supporter nurture campaigns

Charities running mass participation events need supporter data to move quickly from fundraising platforms into their email and journey tools. This use case shows how Bridgit automates that flow so supporters are added to the right nurture campaigns without manual exports, uploads or delays.

 

Real Life Example: How The Myton Hospices automated event sign-ups into Dotdigital to power timely supporter journeys

Before Bridgit

At The Myton Hospices, the digital marketing team used Funraisin to manage event fundraising and Dotdigital to run supporter journeys and nurture campaigns.

To make this work, event sign-up data needed to be moved from Funraisin into Dotdigital quickly and accurately so supporters could receive timely, event-specific communications. Doing this manually meant regularly exporting data, cleaning it, uploading it into the correct Dotdigital lists and context-switching between platforms while events were live and sign-ups ongoing.

This created friction for the team and introduced the risk of delays or human error at critical moments in the supporter journey.

 

Life with Bridgit

Using Bridgit, Myton set up automated bridges that flow data directly from Funraisin fundraising campaigns into the appropriate Dotdigital lists.

For their Moonlight Walk event, this meant supporter sign-ups were automatically routed into an event-specific list in Dotdigital, triggering the correct nurture and engagement campaigns without manual intervention.

With full control over data transformations, the team can format names, standardise date types and combine fields where needed so data arrives in Dotdigital clean, consistent and ready to use.

As new events are launched, additional bridges can be configured so supporter data is automatically routed to the correct Dotdigital lists each time.

 

Impact

• Faster, more reliable delivery of event sign-up data into Dotdigital
• Reduced manual data handling during live campaigns
• Lower risk of errors and missed communications
• Less context switching for the digital and fundraising teams
• A scalable setup that supports multiple events using unlimited bridges on the Bridgit Connect plan